{
  "$schema": "https://lldesignlab.com/agents.json",
  "studio": {
    "name": "L&L Design Lab",
    "url": "https://lldesignlab.com/",
    "kind": "independent product studio",
    "model": "Builds and runs its own products. No clients, no briefs, no service work.",
    "contact": "hello@lldesignlab.com",
    "summary_for_llms": "https://lldesignlab.com/llms.txt"
  },
  "north_star": {
    "status": "searching",
    "working_candidate": "A lab that ships.",
    "fixed": [
      "own products only",
      "many products, not one",
      "run in public",
      "taste before direction",
      "archive without shame"
    ]
  },
  "bench": {
    "order": ["mb-01", "dv-02", "rl-03", "im-04", "next"],
    "note": "On the site each product is a physical object on a workbench; scrolling into its section makes the object enact the promise."
  },
  "products": [
    {
      "id": "mb-01",
      "name": "merchbeautify",
      "store_title": "merchbeautify",
      "subtitle": "AI product photos for anyone who sells online",
      "description": "AI product photos for sellers on every marketplace, not only print on demand. Upload a product, get photos that sell it.",
      "promise": "Photos that sell the product, in minutes.",
      "status": "live",
      "since": "2025",
      "platforms": ["web"],
      "url": "https://merchbeautify.com"
    },
    {
      "id": "dv-02",
      "name": "Draftvia",
      "store_title": "Draftvia: AI Form Prep",
      "subtitle": "Tax & application paperwork",
      "description": "Upload your documents, answer guided questions, and get a completed draft, supporting files, and a submission checklist for your selected form.",
      "promise": "A submission-ready application draft, prepared from your documents and your answers, that you can check before sending.",
      "status": "in build",
      "expected": "2027",
      "platforms": ["macOS", "iPadOS", "iOS", "Android"],
      "url": null
    },
    {
      "id": "rl-03",
      "name": "RenewLatch",
      "store_title": "RenewLatch: Subscriptions",
      "subtitle": "Bills, trials & renewal alerts",
      "description": "See what renews next, review price changes, prepare cancellation requests, and track confirmations, all in one place.",
      "promise": "Decide before a renewal hits, and track the cancellation to its outcome.",
      "status": "in build",
      "expected": "2027",
      "platforms": ["macOS", "iPadOS", "iOS", "Android"],
      "url": null
    },
    {
      "id": "im-04",
      "name": "ItinMend",
      "store_title": "ItinMend: Travel Planner",
      "subtitle": "Booking changes & itineraries",
      "description": "Share a booking change and get an updated itinerary, reminders, and ready-to-send messages for the rest of your trip.",
      "promise": "When one booking changes, the rest of the trip is re-prepared.",
      "status": "in build",
      "expected": "2027",
      "platforms": ["macOS", "iPadOS", "iOS", "Android"],
      "url": null
    }
  ],
  "how_we_build": [
    { "step": 1, "name": "Notice", "text": "A gap we keep running into. Written down, sized, left for a week." },
    { "step": 2, "name": "Build", "text": "Small team, weekly releases, running in public from day one." },
    { "step": 3, "name": "Ship, then decide", "text": "Live products earn their place. The rest get archived, lessons kept." }
  ],
  "updated": "2026-10-07"
}